Features



mCLICK




Introduction:

Competition and Globalization has forced organizations world-wide to focus more and more on timely and quality customer service. Telecom Operators are facing this increase in competition and customer demands more than any other industry. This has given rise to new challenges in increasing the customer base, increasing revenues and profits, as well as retaining existing customers. The Telecommunication industry is one of the most competitive industries worldwide and each telecom operator is thriving to offer the best and unique solution to its customers.

With more than 2 billion handsets in use around the world, the mobile phone is one of the most accessible and widely used pieces of technology on the planet. SEEinfobiz leverages this huge audience to make the mobile phone one of the most efficient and direct billing mechanisms available

Current Market Scenario

Increasingly tech-savvy, mobile users expect their handsets to provide more and more features and flexibility, as well as desktop handiness on the move. The growth of this Mobile Internet is giving rise to vast commercial opportunity.

India is now the 4th largest market for mobile phones and by the end of 2009, it is expected to overcome both US and Russia to become the second largest market only after China. The mobile sector in India has grown from around 10 million subscribers in the year 2002 to over 150 million at the end of February 2007, out of which 108 million are GSM based and the remaining 42 million are on CDMA 2000-1x technology. At the present growth rate of nearly 6 million mobiles per month, India is set to have 250 million mobile phones by end 2007. The next target is 400 million mobile phones by 2010


 

mCLICK – Technology:

mCLICK has been designed for Telecom operators for Customer Self Care along with various options for Mobile Bill Presentment, Payment and Reporting. It helps the telecom operators in staying ahead of competition. It enables the customers to access and avail telecom products and services in an intuitive user friendly manner using their mobile phones or PDA’s. It not only allows the Telecom Companies to reduce costs of interactions, but also collect customer information that enable personalized services.

Keeping in view the diversified requirements of the Telecom Operators across the globe, mCLICK has been designed and developed to cater to their needs accordingly. Hence, SEEinfobiz’s mCLICK has two different modes of operation:

  1. mCLICK - BB :- mCLICK-BB is a browser based mobile application developed using XHTML which does not require any installer to be downloaded on the mobile set. It works and supports all mobile devices which are GPRS activated and data retrieval is very fast as compared to J2ME and other technologies.
  2. mCLICK - MD :- mCLICK- MD is a menu driven application which has been developed using USSD (Unstructured Supplementary Service Data) technology. mCLICK - MD is a GSM service that allows high- speed interactive communication between the subscribers and applications across a GSM network.





Features:

Bill Presentment & Payment Module

  • Viewing Bills: Customers can view their historical bills from their mobile handset. Details of Previous Balances, Payments & Adjustments, and Current Charges and Due date for the current bill can be viewed from this option.
    Customer can also see the Summary of charges like Monthly, Usage, Roaming, Discounts and other charges.
  • Payment Processing: mCLICK safely integrates with the existing payment gateway enabling the user to make payment of the outstanding balances from their mobile handsets.
  • Unbilled Outstanding Amounts: mCLICK has the feature to display the unbilled outstanding amounts of the user with the facility to make immediate payment for the Unbilled Amount which is immediately reflected in Telecom Operators billing and payment systems.
  • Requesting Statements: Users can send request for Statements. The application has an interface, which allows the user to select the date range for the statement. At the same time, it also provides the facility to request for delivery of these statements via post, fax or email. Postal address, Fax No. and Email is validated from the base system and displayed to the customer before accepting the request for Statements.
  • Requesting Duplicate Bills: Users can send request for Duplicate Bills of a particular month. It also provides the facility to request for delivery of these statements via post, fax or email. Postal address, Fax No. and Email is validated from the base system and displayed to the customer before accepting the request for Statements

 

Self Provisioning Module

  • Viewing Current & New Services: Through mCLICK, users can view their existing Services being used as well as the new services being offered by the Telecom Operator.
  • Viewing & Changing of Talk Plan: Customers can view their Talk Plans and send a requisition for Changing to a new Talk Plan. As soon as the request is received, acknowledgement is sent to the customer with a TAT for changing the Plan. As soon as the request for a new plan is provisioned a message is sent to the customer confirming the same.
  • Subscribe/Unsubscribe to Services: mCLICK enables the customer to subscribe/Unsubscribe their services through their mobile handsets or PDA’s. It has the facility to directly talk to the Provisioning System of the Operator.

 

Prepaid Top-Up:
This feature enables subscribers to directly recharge their prepaid call credit and that of others without the use of vouchers. This can be done via their own phone.

  • Self: Subscribers can securely purchase call credit using their preferred method of payment, including credit/debit card or directly from their bank account through their mobile phone.
  • Buddy: The system allows a prepaid subscriber to top-up another subscriber’s mobile account and pay using their preferred method of payment. This feature allows parents to top-up their children’s account on an ad hoc or pre-arranged basis.
  • Post-paid: Post paid subscribers can top-up prepaid subscribers’ credit and settle these transactions via their normal billing process. A post-paid subscriber, for example a parent or employer, can top-up a child’s or employee’s prepaid call credit. Equally, a prepaid subscriber can request call credit from a post-paid subscriber.
  • Person to Person (P2P): This option enables the transfer of credit from one individual prepaid account to another

 

mCLICK - BB Benefits for Operator:

  • Top-Ups through mobile phones increase ARPU as well as decrease churn rate. According to European Operators, Mobile reloads increase ARPU by 20% and decrease churn by 16%.
  • This solution also decreases logistics cost on Scratch card and e-voucher.

mCLICK – BB Benefits for End-User:

  • 24 X 7 service.
  • No need to locate scratch card and e-voucher centers.
  • Multi options availability i.e. self, buddy, post-paid and P2P.

mCLICK - MD Benefits for Operator:

  • Supports Roaming
  • Widely accepted as the ideal channel for service that require interaction between the user and an application.
  • Excellent phone support – USSD is already supported by almost 100% of all GSM handsets. No additional investment is needed to support it.
  • Easier to use – an especially attractive service in countries where literacy rates are lower.

mCLICK – MD Benefits for End-User:

  • No need to change SIM cards or configure the mobile handset
  • Easy to use - Users enter USSD commands directly at the initial screen. USSD service codes can be stored in the phone book, assigned to a speed dial or configured in a SIM Toolkit menu in the SIM card;
  • Fast - Unlike SMS, which is store and- forward, USSD reserves radio resources during the duration of the session. This guarantees minimum response times for the application;
  • While roaming USSD service codes are routed to the home HLR. Access is transparent.

Other Benefits of mCLICK

  1. Cost Optimizations:

    1.1 Reduced load on Call Centres: mCLICK empowers the customers to do things on their own via mobile handsets rather than calling the call center and waiting for the service to be enabled / disabled.

    1.2 Service Configuration: Customers can handle service configurations themselves using the browser from the mobile handsets.
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  2. Customer Retention & Satisfaction

    2.1 Providing easy pay options either for bill payment or for topping up prepaid accounts.

    2.2 Enabling convenient plan review and changes .
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  3. Reduced Time to Market: mCLICK applications are pre packaged and hence the application can be up and running in a very short time frame.
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  4. Seamless Integration: mCLICK Framework is built using open standards thereby ensuring seamless integration capability with diversified telecom systems.
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  5. Scalable: mCLICK is highly scalable and can be easily configured to covered futuristic services.
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  6. Security: mCLICK is highly secure with both hardware and software redundancies. It can be integrated with existing identity and Access Management Systems.
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