Sales Force Automation

Trends and Challenges

Providing your staff with "the right tools for the job" is a mantra often invoked for technology-reliant staffers like developers or designers.

It also applies to your sales team -- and this does not just mean giving them a fancy telephone. To get the most out of your salespeople, you should consider sales force automation (SFA) software. Sales force automation software makes your sales efforts more efficient by combining very specific sales-focused tools with a wide range of features commonly available in separate pieces of software. By bringing them all together, SFA applications simplify management and tracking of your sales efforts, give you a better understanding of your marketing successes and weakness, and facilitate better teamwork and sharing of information throughout your organization.

The most common reason businesses opt for SFA is to give their sales managers more control. With an SFA system in place, managers can carefully track their sales team's activities through the entire pipeline. This is not a "big brother" type of application - sales managers already know which employees are selling and which are struggling. However, with the detailed tracking SFA provides, managers can locate choke points in the sales process and work to overcome them.

Another common business need addressed by SFA is creating and implementing a consistent sales process. By defining a series of steps (e.g., follow-up calls at specific intervals, sending demos or literature) for each sales rep to follow, you help standardize your best practices and ensure that important steps are not overlooked.

• Generate quality customer leads (via operational triggers and analytical customer data)

• Convert leads to appointments:

• Allocate opportunities (qualified leads) to sales distribution channel

• Prompt front office staff in branches and contact centers to initiate a sales dialogue (cross-selling based on segmentation and propensity modeling) and provide scripts to support conversations

• Capture and maintain all customer information via multiple channels and partners

• Log and track tasks generated from customer interactions in partner branches

• Capture all customer interaction data across all partner sales channels

• Manage a 360° process, commencing at lead generation ( from a campaign or customer contact ), through opportunity creation and allocation, supporting the sale and capturing the results of the overall process for later analysis

• Provide the capability to effectively complete sales opportunities after they have been allocated to the most relevant seller

• Monitor progress of campaign leads

Our Solution

SEEinfobiz's sales force automation solution provides a broad range of fully integrated applications that address the selling requirements— both online and offline—of organizations of every type and size.

SEEinfobiz’s Sales Force Automation offers you the most powerful and advanced CRM solution to empower your sales force team. Combined with major marketing features for today’s highly competitive e-Business marketplace, this powerful sales automation tool will give your team a strong edge over competitors.

With Sales Force Automation you can get quick responses from your customers, find out their interests and anticipate their future demand for your product and/or services, which will greatly enhance your CRM.

Sales Force Automation is a low cost template-based online solution.

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With the SEEinfobiz's sales force automation product suite, sales organizations can grow revenue more quickly, predictably, and profitably by helping sales professionals focus on the right deal at the right time. In addition, SEEinfobiz's sales force automation solution provides integrated sales opportunity analytics and embedded support for sales best practices, enabling sales organizations to consistently achieve superior performance.

Our solution provides innovations in opportunity, contact, activity, and account management as well as automatic quoting, product configuration, research, and support for popular methodologies.

It gives sales professionals proven competitive advantages in pipeline visibility, sales effectiveness, and best practices. They also deliver best-of-breed sales functionality and provide the only sales force automation solution to span the entire range of today’s implementation environments.

It is a necessary sales tool for today's Managers and Executives who are driven to increase revenues and decrease costs. It delivers comprehensive forecast visibility, real-time opportunity management, improved sales and marketing decision-making, and lower administrative and inventory handling costs.

It is an end-to-end next-generation analytics solution that provides all users with up-to-the-moment, actionable customer and business intelligence. Insight based on best practices. Insight that is complete and unlocks the value hidden in data silos by spanning real-time and historical sources across the sales enterprise. With over 60 pre-built reports including dashboards on lead generation, sales effectiveness, pipeline management, customers, and industry competitors it drives more intelligent actions and interactions, dramatically improving responsiveness, effectiveness, and competitive advantage.

Benefits:

• Embedded analytics to help sales professionals at all levels make more informed decisions.

• Embedded support for leading sales methodologies to ensure consistent execution across all sales teams.

• Embedded knowledge management functionality, enabling sales professionals to capture and leverage the collective experience of the entire sales organization.

• Market-leading innovation focused on improving the effectiveness of front-line sales people.

• Market-leading flexibility through on-premise, hosted, and hybrid deployment options.

• Embedded support for industry-specific sales processes across all industries.

• Improved collaboration – Your salespeople will be better able to work with each other, your sales managers, and if appropriate, other departments, thanks to built-in workflow and routing, shared contact databases, and improved reporting.

• Enhanced sales productivity – You could see 15% to 35% gains in sales productivity due to improved efficiency and better targeting of leads. This increase is larger in sales organizations that deal with lots of paperwork or high volumes of prospects.

• Improved reporting –SEEinfobiz’s SFA systems typically include reports that analyze revenue, forecast opportunities, rate sales campaign effectiveness, and track each sales rep's success.

• Prospect security – SEEinfobiz’s SFA system will make sure that if any of your sales reps leave the company, you will still have detailed information on all their leads and clients.

• Repeat sales opportunities – Existing customers are often a great source of new sales. SEEinfobiz’s SFA systems can help you capitalize on this opportunity by improving ongoing communication.

• Solutions delivered through a comprehensive blueprint encompassing people, processes, and technology to maximize customer success.

• Manage all sales opportunities – Immediately create a new opportunity list and turn every lead into a hot prospect. Follow-up using the sales management tool and maximize the number of closed deals.

• Forecast revenues accurately – Because the sales information is being continuously updated in real time, everyone on your team, including your outside sales force team will have a clear understanding of future events, and can appropriately forecast product needs and better understands customer demand.

• Close more deals – SEEinfobiz's Sales Force Automation will help you enhance the efficiency of your sales process and give your sales team the tool to collaborate and transform sales prospects into profitable customers.

• Real-time updates for opportunities, accounts, and contacts from anywhere on the Internet – Continue working on a new customer lead or a new deal via the easy-to-use, browser-based interface from anywhere with an Internet connection. This way you don't miss a chance if you're on the road or out of town to follow-up with opportunities and manage your sales automation process.

• Interactive and consistent customer leads and deal management – Secure team-wide access to detailed account data will provide easy collaboration among your sales force, customer service & support teams, and marketing personnel.

• Better understanding of customer needs and long term demands – Analyze current and archived sales data, which can allow you to immediately see changes in customer demands and future needs. Anticipate customers' demands before they happen and be ready for a successful future